Challenge: Introduce a new drug manufacturer to an audience that is naturally (and understandably) skeptical of all things pharma - people affected by hemophilia.
Action: Tapping into the organization's inherent authenticity and deep community connections, we brought the intangible to life through a series of programs, events, and communications to establish and maintain a trusted voice that is anything but corporate.
"If you've stopped believing you can find an agency that feels like an extension of your team, one that cares as much as you do, whose strategic prowess is matched by creative that leaves you breathless, then you're in luck.
Fox + Gazelle has raised the bar so high, I can’t imagine working with anyone else."
- Jessica Swann, Director of Marketing & Community Relations, Biogen
