Challenge: Re-invigorate a stagnant ingredient brand, generating awareness with a new, younger audience, and triggering case sales.

Action: We sparked a "spirit awakening," bringing to life the transformational properties of Midori in a way that was energetic, sexy, and inviting. Using on-premise events, digital platforms and interactive games, we created a suite of conversation starters to get both accounts and end users excited by the product.

"Creativity is a very subjective matter, but the creativity, passion, professionalism and honest commitment F+G has shown for our brands can't be questioned. It goes way beyond standard agency work."

- Umberto Luchini, Director of Marketing, Skyy Spirits